COMMERCIAL PHOTOGRAPHER responds to the needs of clients

A commercial photographer knows that apart from a thorough understanding of camera operation, lighting, composition, lenses, filters and the special properties of films and papers; it's the creation of a skillful photograph that will respond to the needs of the client. The commercial photographer is more critical and focused because you are not clicking pictures to satisfy your creativity, but rather to a target audience whom you need to please.

Photographers may specialize in portrait, news, industrial, medical, or scientific photography, or they may generalize in a combination of two or more types of photography, but the primary differences lie in the subject matter, work site, type of equipment used, and the amount of precision required for design and composition of the photograph. Commercial photographers take pictures of merchandise, architecture,and scenery for advertising and sales purposes.

Producing a stunning and successful picture requires choosing and presenting a subject to achieve a particular effect and then these are used in a variety of media, including books, reports, advertisements, and catalogues; the simple fact is that the best commercial photographers can do wonders for your business or advertising efforts with brilliant commercial photography, because people look at the pictures on a brochure or calender and make judgements in seconds according to what they see!

C4 Images and Safaris provide an unparalleled selection of photos allowing you to get get up close and personal with your favorite species, and a good deal of our photos can be reviewed in our on-line photo gallery where you will find an amazing array of things found in nature, including birds, bugs, landscapes, as well as colourful pictures depicting the people and the cultures of Africa and Madagascar, so whether you need a photograph for brochures or web sites, you get what you really want because C4 Images and Safaris helps those who demand quality and service.

This article first appeared on C4 Images and Safaris