LODGE PHOTOGRAPHY - so good you can conjour up the sights, sounds and smells

Open grasslands and an abundance of wild animals attract tourists from around the world to the South African bushveld - and there's no better way to experience it than to spend some time in one of the many private game lodges around the country. But which one to choose, especially when lodge photography conveys a welcoming and enticing message through the pictures portrayed in magazines, brochures and the Internet. South Africa's game lodges regularly win world travel awards and are renowned for a sophisticated elegance imbued with the spirit of the wilderness, and lodge photography plays a huge role in showcasing lodge accommodation to the world.

It's a tricky task to take good photographs, but its vital to have photos that are professionally presented, because if your lodge looks shoddy or unprofessional, not only are tourists going to find it unappealing, they're going to associate you with being shoddy and unprofessional.

If you are serious about your lodge, what it looks like inside and out, any photo will simply just not be good enough in today's ever-increasing, critical market place. When creative photographers pick up a camera and enjoy the excitement of taking good pictures, you will be able to immediately glean profits - because that is what effective lodge photography does!

The sounds, the sites, the smells - our pictures of lodges can certainly conjure up some great expectations which the discerning traveller looks for when making a choice.

Elegant lodges are uniquely designed in perfect harmony with nature, offering world-class sophistication and style combined with uncompromising high standard of service, efficiency and personalized attention, all in a relaxing atmosphere, and it is our mission at C4 Images and Safaris to provide lodge photography that relates this message through our pictures. Good lodge photography is about wanting to visit and revisit over and over again.

This article first appeared on C4 Images and Safaris